Hello. ShannoN
HERE.
COPYWRITER
S
I'll save you the hard sell and, for both our sakes, exclude the word ninja within my bio.
I dabble in writing... convenient, considering the profession. I also have other interests, but since they pay neither my nor your bills, we'll skip those.
These are my words – yours for perusal. If you're interested, my portfolio is just a scroll below. And, in case you haven't noticed, I have yet to use a pun and we're already over a paragraph in.
01 THINGS I'm good at
BY NO ORDER OF ABILITY
CONCEPTING
Brainstorming on new ways to convince people to do things
BLOGGING
Writing for people with short attention spans
COPYWRITING
Writing to convince other people to do things
JOURNALISM
Writing about what other people did
SOCIAL POSTING
Writing to convince people how great you are in 280 characters or less
02 PORTFOLIO
CHECK OUT MY WORK.
2022-2023
CONTRACT COPYWRITER
Writing copy that helps others build a career they love? Sign me up.
2019-NOW
FREELANCE
COPYWRITER
A desire to travel, experience Trader Joe's during off-peak hours, and ditch the 9-6 led to chapter two of my freelance career.
2019
GOPUFF
LEAD COPYWRITER
I helped transition the brand voice to speak to a larger audience and crafted billboards, Pandora spots, marketing materials, website copy, and marketing campaigns along the way.
2014–2016
FREELANCE
WRITER
Moved back to the City of Brotherly Love, had a few bylines in Newsworks and Local Living Mag, contributed content to a fashion start-up, and helped a lifestyle brand obtain a 2,500+ social following from scratch - all while powered by Philly cheesesteaks.
2012–2009
UNIV. OF SOUTHERN CAL
STUDENT OF JOURNALISM
Between football games and running amuck in the City of Angels, snuck in articles for both the Daily Trojan and Neon Tommy. Fight on.
2008–2009
PENN STATE UNIV.
STUDENT OF JOURNALISM
Ate a lot of ice cream, made a few friends and got some Gen Eds out of the way before deciding that Yes mom, I do want to live in LA.
2016–2019
1 TRICK PONY
COPYWRITER
Watched a Mad Men episode too many and leapt head first into the world of advertising. Created ad, marketing, and social copy for brands such as The All-Inclusive Hard Rock Hotels, Virgin Hotels, TripAdvisor, Alaska Air, Boost Mobile, Postmates, and Virgin Atlantic.
2013–2014
MOVED DOWN UNDER
KANGAROO WHISPERER
Spent a year eating Tim Tams, avoiding drop bears, and learning how to surf (poorly). Wrote the occasional postcard home, which most likely wasn't sent.
SPRING 2011
CITY UNIV. LONDON
STUDENT OF JOURNALISM (ABROAD ED.)
Drank cider, hopped countries, and wrote
the occasional article, including my personal favorite on the 20th anniversary of the gastropub.
03 Experience
Nothing to see here. Scroll up.